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What Great Brands Do
by Business
AED49
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Learn effective tactics for establishing influential, premier brands that dominate their markets. While it may seem like Apple, Nike, and...
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ISBN: 978-1118611258
Category: Uncategorized
About This Book
Learn effective tactics for establishing influential, premier brands that dominate their markets. While it may seem like Apple, Nike, and Zappos rose to fame through luck, magic, or the brilliance of a single leader, they actually followed specific principles and methods that elevated their ordinary brands to industry leaders. In other words, great brands can be built, and Denise Lee Yohn has the expertise to guide you. Through her innovative brand-as-business approach, Yohn reveals how to strengthen brand identity, increase profits, cultivate company culture, and foster strong relationships with stakeholders. With over 25 years of consulting experience with top brands like Frito-Lay, Sony, Nautica, and Burger King, Yohn shares the key principles of her brand-boosting strategy in What Great Brands Do.
