The Design Of Everyday Things

One of the world’s leading designers presents his insights on “the essential principles of effective and meaningful design,” which remain “even more relevant today than when first released” (Tim Brown, CEO, IDEO). Even the most intelligent people can struggle to figure out which light switch or stove burner to use, or whether to push, pull, or slide a door. This clever and freeing book argues that the problem lies not with users, but with product designs that overlook user needs and cognitive psychology principles. Issues include unclear controls, arbitrary links between controls and functions, lack of feedback, and excessive memory demands. The Design of Everyday Things demonstrates that good, user-friendly design is achievable. The key rules: make controls visible, use natural connections between function and control, and apply smart constraints. The aim is to help users effortlessly take the correct action at the right time. This book is an essential guide to understanding why some products delight customers while others cause frustration.