The Crux

'A concise and straightforward guide to corporate strategy and its development' Financial Times A leader's primary duty is to initiate actions that will pave the way for a better future - in other words, strategy. But what makes a leader an effective strategist? In his revolutionary book, Richard Rumelt, a renowned expert in strategy, illustrates how understanding the core of a challenge is the key to strategic success. The crux is the key issue where taking action will bring the highest returns, and Rumelt teaches how to identify it so that energy can be directed towards what truly matters. Drawing on years of professional and academic experience, and using compelling narratives of major business decisions, Rumelt demonstrates how leaders can overcome obstacles, navigate uncertainty, and determine the optimal path forward. Strategy is not simply about setting goals and objectives; it is a crucial skill that can drive lasting success.