The Art of the Start

For the first time in ten years, The Art of the Start has been fully revised and expanded by Guy Kawasaki, offering his essential guide for launching and succeeding with your new product, service, or idea. As a seasoned entrepreneur, small-business owner, or intrapreneur, you may be overwhelmed by the abundance of advice on innovation, recruitment, funding, and branding. To cut through the noise, Guy distills his decades of experience as a hardworking and unconventional strategist to provide practical and expert insights in the second edition of this iconic book. With over 64% more content than the previous version, it includes the latest advice on social media, crowdfunding, cloud computing, and more.