Targeted

This eye-opening autobiography exposes the harrowing truth about the booming data industry, revealing how companies profit off of our personal information and how Cambridge Analytica took advantage of loopholes in privacy laws to sway the election in favor of Donald Trump. Joining the UK-based political consulting firm as a passionate human rights advocate, Brittany Kaiser aimed to use data for humanitarian causes, including preventing genocide and human rights violations. However, her experience at Cambridge Analytica exposed the alarming dangers of this unregulated industry, jeopardizing privacy and democracy. Targeted is a first-hand account from Kaiser, chronicling the shocking rise and fall of Cambridge Analytica and its role in manipulating voters in Britain and the US through Facebook and the weaponization of personal data for spreading fake news and discriminatory messaging during the Brexit vote and 2016 election.