Uncategorized
Small Data
by Non-Fiction
AED45
Inclusive of all taxes
In Stock
Join Martin Lindstrom, the go-to expert for the world's top brands, on his quest to uncover the hidden desires of consumers. With three hundre...
Free shipping on orders above AED99
Cash on delivery available
ISBN: 978-1250118011
Category: Uncategorized
About This Book
Join Martin Lindstrom, the go-to expert for the world's top brands, on his quest to uncover the hidden desires of consumers. With three hundred nights spent overseas each year, he closely observes people in their homes, using his keen eye to turn their insights into game-changing products. Through his globe-trotting adventures, Lindstrom presents a captivating narrative filled with armchair travel and forensic psychology. This rare glimpse behind the scenes will intrigue not only marketers and brand managers, but anyone fascinated by human behavior and the creation of global brands.
