Screw Business As Usual

From a pioneering founder and CEO of the Virgin Group, a compelling argument for utilizing business as a force for positive change in our world.

Richard Branson, an esteemed and renowned business executive, advocates for a shift in our values – moving away from a singular focus on profit and towards caring for people, communities, and the environment.

He asserts, "My message is simple: the status quo of business is failing. It's this same 'business as usual' that is destroying our planet. Our resources are being depleted, our air and water are polluted, and the gap between the wealthy and the impoverished continues to widen. And yet, I am not one to predict doom and gloom. I firmly believe that business has the power to rectify these issues and create a more prosperous world for all. In fact, I have great faith in business."