Profit First

Author and serial entrepreneur Mike Michalowicz introduces Profit First, a counterintuitive but effective cash management solution for small businesses. Conventional accounting uses the formula Sales - Expenses = Profit, but Michalowicz's behavioral approach flips this formula to Sales - Profit = Expenses. This system, based on 4 simple principles, simplifies accounting and improves profitability for businesses by prioritizing profit over expenses. Michalowicz's strategy is backed by case studies and practical, step-by-step advice, making it the ultimate roadmap for any entrepreneur looking to achieve long-term growth and profitability.