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Power of Cult Branding
by Marketing
AED100
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Can company brands, with the perfect blend of positioning and branding, acquire faithful followers like religious cults? Could this turn into...
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ISBN: 978-0761536949
Category: Uncategorized
About This Book
Can company brands, with the perfect blend of positioning and branding, acquire faithful followers like religious cults? Could this turn into a marketer's dream, with die-hard customers becoming enthusiastic promoters for the product? Luckily, you can harness the power of cult branding without needing to spend a fortune on advertising. According to experts Matthew W. Ragas and Bolivar J. Bueno, Harley-Davidson rallies, Star Trek conventions, and Jimmy Buffett concerts are prime examples of the cult branding phenomenon.
