Net Attitude: What It Is, How To Get It, And Why Your Company Can't Survive Without It

Discover the keys to success in the digital age with Net Attitude, the groundbreaking book from IBM's Internet expert, John Patrick. By overcoming cultural and psychological barriers and embracing an "Internet attitude," you and your company can thrive in today's connected world. With insightful examples from various industries and daily life, Patrick illustrates how this mindset, rooted in the grassroots thinking of the Internet's evolution, can revolutionize your approach to business and technology. Join the ranks of young and old who have adopted this attitude and see your potential soar.