Hooked - Hardcover

Revised And Updated, Featuring A New Case Study How Do Successful Companies Create Products People Can'T Put Down?Why Do Some Products Capture Widespread Attention While Others Flop? What Makes Us Engage With Certain Products Out Of Sheer Habit? Is There A Pattern Underlying How Technologies Hook Us?Nir Eyal Investigates The Hook Model--A Four-Step Process Seamlessly Incorporated Into the Products of Successful Companies To Influence Customer Behavior.

 By Repeating "Hook Cycles," These Products Achieve The Ultimate Goal Of Retaining Users Without Reliance On Expensive Advertising Or Forceful Messaging. Hooked Is The Product Of Eyal's Extensive Research, Consulting, And Real-World Experience. He Provides A Comprehensive How-To Guide For Building Highly Effective Products, Rather Than Abstract Theories. Hooked Is Essential Reading For Product Managers, Designers, Marketers, Start-Up Founders, And Anyone Seeking To Understand The Power Of Product Influence On Our Behavior.Eyal Offers: - Practical