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Globality
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GLOBALITY represents a shift towards a 'post-globalization' world, with companies from India, China, Russia, eastern Europe, Brazil, and Mexico expanding into new markets and co...
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About This Book
GLOBALITY represents a shift towards a 'post-globalization' world, with companies from India, China, Russia, eastern Europe, Brazil, and Mexico expanding into new markets and competing for customers and resources. As a result, it is crucial for western corporations to gain an understanding of these emerging economies in order to remain competitive and successful.
