Chasing Cool
by Non-Fiction
Inclusive of all taxes
Learn how to make your product cool by examining successful brands and industry trends. In their comprehensive book, marketing expert N...
ISBN: 978-0743497107
Category: Non-Fiction
About This Book
Learn how to make your product cool by examining successful brands and industry trends. In their comprehensive book, marketing expert Noah Kerner and creative visionary Gene Pressman reveal the universal patterns and trends that have made certain products stand out above the rest. Discover the secrets behind the success of music, fashion, magazines, food, spirits, and more in this ultimate guide to unlocking the "it" factor in your own brand.
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