Brand Success

Discover the key components to achieving business success with the insightful and informative book, Brand Success, written by industry expert Matt Haig. Through careful analysis of financial success, longevity, technological advancement, new product development, workplace revolution, and mass communication, Haig presents a comprehensive and entertaining guide to some of the world's most recognizable brands, from Adidas to Zippo. With contributions from brand managers, psychologists, academics, and other experts, this resource is essential for brand managers, marketers, and students alike.