Blue Ocean Shift

Blue Ocean Shift is the must-read sequel to the popular Blue Ocean Strategy, the 3.6 million-copy global bestseller authored by respected professors W. Chan Kim and Renee Mauborgne. Utilizing over a decade of new research, Kim and Mauborgne provide a step-by-step guide on how to move beyond competition and create new market spaces, instilling confidence and driving growth. With the perfect combination of human psychology and practical tools, this book is the ultimate resource for taking your organization from a crowded, red ocean to an uncontested, blue ocean. Filled with new case studies and real-life examples, Blue Ocean Shift is essential for any leader, manager, or entrepreneur seeking to make a successful shift towards market creation and innovation.