Balanced Scorecard

The Balanced Scorecard allows a company to translate their vision and strategy into a comprehensive set of performance measures. These measures include financial, customer knowledge, internal business processes, and learning and growth perspectives, providing a balance between short-term and long-term objectives, and objective and subjective measurements. In part one, Kaplan and Norton establish the theoretical basis for the Balanced Scorecard, while part two outlines the necessary steps for building one. Additionally, they explain how the Balanced Scorecard can drive organizational change.