12 Cliches of Selling

Written by Barry Farber, a reputable and highly successful sales expert (according to Entrepreneur magazine), 12 CLICHES OF SELLING AND WHY THEY WORK offers a wealth of knowledge on effective selling. Each chapter centers around one cliché, using it as a jumping-off point to uncover valuable insights and wisdom. For instance, the oft-quoted phrase "never take no for an answer" challenges the image of a pushy and unyielding salesperson, instead emphasizing the importance of overcoming obstacles by making allies of gatekeepers and using humor to break down barriers. Other chapters discuss the significance of making a strong first impression, networking and mentoring, and understanding the true value of a product or service. In the words of Robert Louis Stevenson, "everyone lives by selling something," and this book is a must-read for anyone in the sales industry.